Your dog pretty much has a one-track mind. Once he is focused on something, everything else is excluded. This can be great, for instance, when he's focusing on you! But it can also be dangerous if, for example, his attention is riveted on the bunny he is chasing and he does not hear you call—that is, not unless he has been trained to pay attention when you say his name.
When you say your dog's name, you'll want him to make eye contact with you. Begin teaching this by making yourself so intriguing that he can't help but look.
When you call your dog's name, you will again be seeking a specific response—eye contact. The best way to teach this is to trigger his alerting response by making a noise with your mouth, such as whistling or a kissing sound, and then immediately doing something he'll find very intriguing.
You can play a treasure hunt game to help teach him to regard his name as a request for attention. As a bonus, you can reinforce the rest of his new vocabulary at the same time.
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